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Brand Identity Now!

Brand Identity Now!

5.126,92 RSD

autor: Julius Wiedemann
broj stranica: 384
godina izdanja: 2009
vrsta uveza: meki
dimenzije knjige (širina i visina):
jezik: engleski


Create a winning brand. This book features vital strategies for creating and maintaining brand identity. With in-depth case studies of leading projects from around the world, "Brand Identity Now!" is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.

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